Nelinda O’Brien

Online Marketing Strategies and Operations

Achievements

  • Project managed successful redesign and launch of new Viewpost corporate website
  • Improved accessibility for 40% of visitors by developing website for tablet and mobile devices
  • Integrated strategic search engine optimization (SEO) to increase keyword site visits by 25%
  • Reduce spend per conversion by 34% for Adwords PPC campaign
  • Redesign of Digital Risk corporate and careers site to improve user experience

Recent Work

Recent Jobs

Viewpost

August 2015 – Present

Marketing & Operations Manager

  • Develop and manage email campaigns using Marketo marketing automation to include ideation, setup, testing, reporting, and integration with Salesforce CRM
  • Create multi-touch, targeted customer life-cycle digital marketing programs with demand generation, nurture and drip campaigns
  • Maintain marketing database including data imports, list segmentation, and campaign reporting
  • Managed redesign of corporate website to include design, layout, QA, deployment across internal departments and third party vendors with project management tools (Basecamp)
  • Proactively identify points of opportunity for enhanced targeting/measurement capabilities and optimization of marketing technology stack
  • Executed product launch/release marketing project plan with internal teams and stakeholders

Consultant

2011 – Present

Marketing Strategy & Branding

  • Establish brand marketing and positioning strategy to target desired client audience
  • Created web compliant meta data for SEO find-ability
  • Collaborate with clients to generate web content to meet their needs and optimize conversion
  • Provide web solutions and develop web sites and based on specific business needs for promotions, presentations, customer service and online services

Digital Risk

October 2012 – August 2015

Digital Marketing Analytst & Coordinator

  • Drive development of on-line strategy including prioritizing and refining requirements for web, e-mail marketing, mobile and social media
  • Manage all external company web sites to improve web infrastructure, navigation, and customer experience and ensure that processes are scalable and flexible
  • Redesign of corporate print marketing collateral working with each LOB for optimal audience messaging
  • Manage targeted online marketing campaigns including: micro sites, landing pages, e-newsletters, e-mail blasts, online advertising, search engine optimization, social media and link strategy

Hilton Grand Vacations

June 2012 – October 2012

E-Design

  • Create, prepare and package design work for print and web
  • Edit and manipulate photos for final design
  • Convert email PSD files to HTML using Adobe Photoshop and Dreamweaver

Regulatory Compliance Association

January 2011 – May 2012

Director of Operations & Marketing

  • Maintenance of new website content sourcing and implementing new enabling web technologies
  • Manage social media accounts and e-marketing using social tools: Tweet Deck, Hoot Suite, Twitter Feed, and iContact
  • Create and design interactive e-learning courses
  • Research, evaluate, and implement Learning Management System for university program
  • Create and design e-learning digital and print materials, event materials and website content

Enterprise Florida

January 2010 – January 2011

Archive/Database Assistant

  • Managed records and files across multiple databases
  • Analysis and preparation of corporate documents for use in CMS and databases
  • Management of electronic document database by adding, editing, merging, and deleting files
  • Quality control of documentation to ensure for correct scan and keyword input

Skills

Marketo Certified Expert

WordPress CMS

Marketing Strategy

Social Media Strategy

Project Management

Brand Management

Adobe Creative Suite

Google Analytics

Tableau

Splunk

Education

2005 – 2010

University of Central Florida

Bachelors of Science Business Administration

Certifications

2017 – 2019

Marketo

Marketo Certified Expert (MCE)

Resume