Nelinda O’Brien

Online Marketing Strategies and Operations

Achievements

  • Project managed successful redesign and launch of new Viewpost corporate website
  • Redesign of Digital Risk corporate and careers site to improve user experience
  • Improved accessibility for 40% of visitors by developing websites for tablet and mobile
  • Integrated strategic search engine optimization (SEO) to increase keyword site visits by 25%
  • Branding and positioning to also include website development for Celebration law firm
  • Implement learning management system (LMS) with online course work for university program

Recent Work

Recent Jobs

Viewpost

August 2015 – now

Marketing Operations Specialist

  • Managed redesign of corporate website to include design, layout, QA, deployment across internal departments and third party vendors with project management tools (Basecamp)
  • Develop and manage email campaigns using Marketo marketing automation to include ideation, setup, testing, deployment and reporting
  • Create multi-touch, targeted customer life-cycle digital marketing programs
  • Maintain marketing database including data imports, list segmentation, subscription management and reporting

Consultant

2011 – Present

Marketing Strategy & Branding

  • Establish brand marketing and positioning strategy to target desired client audience
  • Strategic mapping of visitor flow for font facing company sites
  • Boost client online presence with marketing and advertising including PPC and social media
  • Monitor and track online campaign and website performance using tools such as Google Analytics

Digital Risk

October 2012 – August 2015

Digital Marketing Analytst & Coordinator

  • Drive development of on-line strategy including prioritizing and refining requirements for web, marketing automation, mobile and social media
  • Manage web site to improve web infrastructure, navigation, and customer experience and ensure that processes are scalable and flexible
  • Coordinate web and search strategy with social media, search and all other digital enterprises to create an integrated, digital experience
  • Manage targeted online marketing campaigns including: micro sites, landing pages, e-newsletters, email blasts, online advertising, search engine optimization, social media and link strategy
  • Optimize websites for search and conversion
  • Keep current with latest digital trends and technology to keep our sites and infrastructure competitive in on-line arena
  • Manage/maintain day to day operation of company’s websites and provide analytic review
  • Run monthly web reports, analyze website data including traffic patterns, engagement, and conversion behavior to make strategic and tactical recommendations for site improvements
  • Take ownership of client facing project needs/requests to maintain consistent branding and ensure they are facilitated through to completion within the required time frame

Hilton Grand Vacations

June 2012 – October 2012

E-Design

  • Create, prepare and package design work for print and web
  • Edit and manipulate photos for final design
  • Convert email PSD files to HTML using Adobe Photoshop and Dreamweaver

Regulatory Compliance Association

January 2011 – May 2012

Director of Operations & Marketing

  • Maintenance of new website content sourcing and implementing new enabling web technologies
  • Manage social media accounts and e-marketing using social tools: Tweet Deck, Hoot Suite, Twitter Feed, and iContact
  • Create and design interactive e-learning courses
  • Research, evaluate, and implement Learning Management System for university program
  • Create and design e-learning digital and print materials, event materials and website content

Enterprise Florida

January 2010 – January 2011

Archive/Database Assistant

  • Managed records and files across multiple databases
  • Analysis and preparation of corporate documents for use in CMS and databases
  • Management of electronic document database by adding, editing, merging, and deleting files
  • Quality control of documentation to ensure for correct scan and keyword input

Skills

WordPress CMS

Marketing Strategy

Social Media Strategy

Google Analytics

Adobe Creative Suite

Brand Management

Marketing Automation

Project Management

Education

2005 – 2010

University of Central Florida

Bachelors of Science Business Administration

Social Media

Resume